What the IMB checks
Whether your business shows real innovation or scalability — backed by your product, traction, technology or model — not just that you’re a registered company.
Why applications get rejected
The most common reason is thin evidence of innovation or scalability. A clear write-up, traction and IP help. Our startup service prepares the application to give it a strong chance.
Making the application land
The IMB’s job is to separate genuinely innovative or scalable startups from routine businesses dressed up as startups, so the application has to make the innovation unmistakable. Lead with the problem and why existing solutions fall short, then show what’s distinctive about yours — the technology, the process, the data, the model — and back it with evidence: a working product, user or revenue traction, pilots with named customers, any IP, recognition from incubators or grants. A clear, specific pitch deck helps the reviewer far more than generic claims of disruption. The board meets periodically, so timing and completeness matter — an incomplete or vague application waits longer and is likelier to be declined. The most common rejection reason is thin evidence of innovation: a business that reads as trading, reselling or a conventional service. If declined, you can strengthen the case and reapply. Because approval unlocks the three-year tax holiday, the effort in framing a strong, evidence-led application pays for itself. Our startup service prepares the write-up and supporting pack to give the application a strong footing. Keep the narrative consistent with your DPIIT recognition note and your financial projections.
