How do I manage cash flow in my business?

Short answerManage cash flow by forecasting it (a rolling projection of money in and out), tightening receivables (invoice fast, follow up, set terms), controlling payables and inventory, keeping a cash buffer, and reviewing the forecast against actuals regularly. Cash — not profit — is what keeps the business alive, so it needs active management.

Forecast first

The foundation is a rolling cash-flow forecast — a simple projection of expected inflows and outflows over the coming weeks/months, so you see a squeeze before it happens. This is different from profit: a profitable business can still run out of cash if timing is wrong.

The levers

Then pull the levers: speed up receivables (invoice immediately, set clear credit terms, follow up systematically, take advances); manage payables sensibly (use terms, don’t pay early without reason); control inventory (cash tied up in stock); and keep a cash buffer for shocks. Review the forecast vs actuals regularly and adjust. Match financing to need — don’t fund long-term assets with short-term cash.

A worked example

Example: a business with growing sales hits a cash crunch because customers pay in 90 days while it pays suppliers in 30. A 13-week forecast reveals the gap; it then shortens credit terms, chases overdue invoices, and arranges a working-capital line for the timing difference — smoothing the cash curve. That’s active cash management, a core Virtual CFO task. Our team can build your cash-flow forecast and discipline.

Talk to CA Vijay R Singh

Struggling with cash flow and want it under control? You can message him directly, or book a short call to talk through your situation.

This answer is general information for businesses, not professional advice. Tax rates, thresholds and forms change with each Finance Act — please confirm the current position for your own facts, or speak to us, before acting.

© 2026 Vijay R Singh & Co., Chartered Accountants | FRN 136869W | M.No. 153926 | +91 98607 23959 | info@cavijaysingh.com | Andheri East, Mumbai 400069

Book a Call